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A preface to marketing management

Peter, J. Paul

A preface to marketing management J. Paul Peter, James H. Donnelly, Jr - Twelfth ed - Boston McGraw-Hill/Irwin 2011 - xiv, 258 p. : ill. ; 26 cm

Includes bibliographical references and indexes

ISBN: 9780071221115

ISSN: 2009043316

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.87 PET

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