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ISBD view for: Persuasive signs : the semiotics of advertising
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Persuasive signs : the semiotics of advertising
Beasley, Ron
Persuasive signs : the semiotics of advertising by Ron Beasley, Marcel Danesi - Berlin Mouton de Gruyter c2002 - xi, 193 p. : ill. ; 24 cm
Includes bibliographical references (p. [175]-190) and index
ISBN:
9783110173406
ISSN:
2002029569
Subjects--Topical Terms:
Advertising
Semiotics
Signs and symbols
Dewey Class. No.:
659.1014 BEA
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