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Persuasive messages : the process of influence

Benoit, William L

Persuasive messages : the process of influence William L. Benoit and Pamela J. Benoit - Malden, MA ; Oxford Blackwell Publishing 2008 - xiii, 274 p. ; 25 cm

Includes bibliographical references (p. 252-263) and index

ISBN: 9781405158213

ISSN: 2007028074

Subjects--Topical Terms:
Attitude change
Persuasion (Psychology)
Persuasion (Rhetoric)
Social influence

Dewey Class. No.: 153.852 BEN

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