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Persuasion : theory & research

O'Keefe, Daniel J

Persuasion : theory & research Daniel J. O'Keefe - 2nd ed - Thousand Oaks, CA SAGE Publications c2002 - xvi, 365 p. ; 24 cm

Includes bibliographical references (p. p265-338) and index

ISBN: 9780761925392

ISSN: 2001005182

Subjects--Topical Terms:
Persuasion (Psychology)

Dewey Class. No.: 153.852 OKE

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