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Personality not included : why companies lose their authenticity--and how great brands get it back

Bhargava, Rohit

Personality not included : why companies lose their authenticity--and how great brands get it back Rohit Bhargava - New York McGraw-Hill c2008 - xiv, 300 p. : ill. ; 22 cm

Includes bibliographical references and index

ISBN: 9780071545211

ISSN: 2008008582

Subjects--Topical Terms:
Authenticity (Philosophy)
Branding (Marketing)

Dewey Class. No.: 658.827 BHA

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Personality not included : why companies lose their authenticity--and how great brands get it back

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