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Personal selling : building customer relationships and partnerships

Anderson, Rolph E

Personal selling : building customer relationships and partnerships Rolph E. Anderson, Alan J. Dubinsky, Rajiv Mehta - 2nd ed - Boston, MA Houghton Mifflin c2007 - xxiii,497p.:ill.; 26cm

Previous ed. published as: Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. Includes bibliographical references (p. 479-491) and indexes

ISBN: 9780618645701

ISSN: 2005938686

Subjects--Topical Terms:
Customer relations
Sales personnel
Selling

Dewey Class. No.: 658.812 AND

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