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A new brand world : 8 principles for achieving brand leadership in the 21st century

Bedbury, Scott

A new brand world : 8 principles for achieving brand leadership in the 21st century Scott Bedbury with Stephen Fenichell - New York Penguin Books 2003 - xix, 220 p. ; 25 cm

Includes index

ISBN: 9780142001905

ISSN: 2001046559

Subjects--Topical Terms:
Brand name products
New products - Management

Dewey Class. No.: 658.827 BED

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A new brand world : 8 principles for achieving brand leadership in the 21st century

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