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A framework for marketing management : integrated with PharmaSim

Kotler, Philip

A framework for marketing management : integrated with PharmaSim Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James - 3rd ed - Noida Pearson 2007 - 382 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 9788131716717

ISSN: 2008028928

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 KOT

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A framework for marketing management : integrated with PharmaSim

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