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The marketing book

The marketing book edited by Michael J. Baker - 5th ed - Oxford ; Boston Butterworth-Heinemann c2003 - xxxviii, 834 p. : ill. ; 25 cm.

Previous ed.: 1999. Includes bibliographical references and index

ISBN: 750655364

ISSN: 2005362114

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 BAK

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