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The manager's guide to competitive marketing strategies

Paley, Norton

The manager's guide to competitive marketing strategies Norton Paley - 3rd ed - Boca Raton, FL St. Lucie Press 1999 - xvii, 427 p. : ill. ; 27 cm

Includes bibliographical references and index

ISBN: 9781854183651

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 PAL

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