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The handbook of strategic public relations & integrated communications

Caywood, Clarke L

The handbook of strategic public relations & integrated communications Clarke L. Caywood - New Delhi Tata McGraw-Hill 2004 - xxvi, 574p. : ill. ; 26cm

Includes index

ISBN: 9780070593916

Subjects--Topical Terms:
Communication in management
Communication in marketing
Public relations

Dewey Class. No.: 658.45 CAY

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