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The focus group research handbook

Edmunds, Holly

The focus group research handbook Holly Edmunds - New Delhi Viva c1999 - x, 276 p. : ill. ; 24 cm

At head of title: American Marketing Association. Includes index

ISBN: 844202886

ISSN: 98033528

Subjects--Topical Terms:
Focused group interviewing - Handbooks, manuals, etc

Dewey Class. No.: 001.433 EDM

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