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The expressive organization : linking identity, reputation, and the corporate brand

The expressive organization : linking identity, reputation, and the corporate brand edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen - Oxford Oxford University Press 2000 - xv, 292 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 198297793

ISSN: 37459

Subjects--Topical Terms:
Branding (Marketing)
Business communication
Corporate image
Corporations - Public relations

Dewey Class. No.: HD59.2 .E93 2000 659.2/85

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The expressive organization : linking identity, reputation, and the corporate brand

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