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Macromarketing--a global focus : marketing systems, societal development, equity & poverty

Macromarketing--a global focus : marketing systems, societal development, equity & poverty edited by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz II - Thousand Oaks, CA SAGE 2009 - 4 v. : ill. ; 24 cm

Includes bibliographical references

ISBN: 9781848607040

ISSN: 2008940589

Subjects--Topical Terms:
Marketing
Marketing - Moral and ethical aspects
Marketing - Social aspects

Dewey Class. No.: 658.8 SHA

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Macromarketing--a global focus : marketing systems, societal development, equity & poverty

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