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The new successful large account management : how to hold on your most important customers and turn them into long-term assets

Miller, Robert B

The new successful large account management : how to hold on your most important customers and turn them into long-term assets Robert B. Miller and Stephen E. Heiman, with Tad Tuleja ; [foreward by Patrick Thomas] - 3rd ed - New Delhi Miller Heiman 2010 - viii, 213 p

Rev. ed. of: Successful large account management. Warner Books ed., c1991 (1992 printing). Includes index

ISBN: 9788175545366

Subjects--Topical Terms:
Market segmentation
Marketing - Key accounts
Selling - Key accounts

Dewey Class. No.: 658.812 MIL

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The new successful large account management : how to hold on your most important customers and turn them into long-term assets

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