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The new public : professional communication and the means of social influence

Mayhew, Leon H

The new public : professional communication and the means of social influence Leon H. Mayhew - Cambridge Cambridge University Press 1997 - xi, 332 p. ; 24 cm

Includes bibliographical references (p. 303-325) and index

ISBN: 9780521481465

ISSN: 96049355

Subjects--Topical Terms:
Communication - Social aspects
Influence (Psychology)
Manipulative behavior
Persuasion (Psychology)
Public relations

Dewey Class. No.: 659.2 MAY

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