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The CRM handbook : a business guide to customer relationship management

Dyché, Jill

The CRM handbook : a business guide to customer relationship management Jill Dyché - Boston, MA Addison Wesley 2002 - xxiv, 307 p. : ill. ; 24 cm

Includes bibliographical references (p. 281-286) and index

ISBN: 9780201730623

Subjects--Topical Terms:
Customer relations - Management

Dewey Class. No.: 658.812 DYC

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