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Sun Tzu strategies for selling : how to use the art of war to build lifelong customer relationships

Michaelson, Gerald A

Sun Tzu strategies for selling : how to use the art of war to build lifelong customer relationships Gerald A. Michaelson with Steven M. Michaelson ; [translations from the Chinese by Pan Jiabin and Liu Ruxian] - New York McGraw-Hill 2004 - x, 230 p. ; 23 cm

Includes index

ISBN: 9780071427302

ISSN: 2003018816

Subjects--Topical Terms:
Selling
Sunzi, 6th cent. B.C. Sunzi bing fa

Dewey Class. No.: 658.85 MIC

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Sun Tzu strategies for selling : how to use the art of war to build lifelong customer relationships

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