Strategic marketing : planning and control

Drummond, Graeme

Strategic marketing : planning and control Graeme Drummond, John Ensor - 2nd ed - Oxford ; Boston Butterworth-Heinemann 2001 - xiv, 304 p. : ill. ; 25 cm

Published in association with The Chartered Institute of Marketing

9780750652360

2001277038


Marketing - Decision making
Marketing - Management
Marketing - Planning

658.84 DRU

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