APA
West D., Ford J. & Ibrahim E. (2009). Strategic marketing : creating competitive advantage. Oxford: Oxford University Press.
Chicago
West Douglas, Ford John and Ibrahim Essam. 2009. Strategic marketing : creating competitive advantage. Oxford: Oxford University Press.
Harvard
West D., Ford J. and Ibrahim E. (2009). Strategic marketing : creating competitive advantage. Oxford: Oxford University Press.
MLA
West Douglas, Ford John and Ibrahim Essam. Strategic marketing : creating competitive advantage. Oxford: Oxford University Press. 2009.