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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller - 3rd ed - Upper Saddle River, NJ Pearson/Prentice Hall 2008 - xxi, 692 p. : col. ill. ; 27 cm

Includes bibliographical references and index

ISBN: 9780131888593

ISSN: 2007003552

Subjects--Topical Terms:
Brand name products - Management

Dewey Class. No.: 658.827 KEL

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Strategic brand management : building, measuring, and managing brand equity

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