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Strategic advertising management

Percy, Larry

Strategic advertising management Larry Percy, Richard Elliott - 2nd ed - Oxford Oxford University Press 2005 - xviii, 335 p., 10 p. of col. plates : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9780199274895

ISSN: 2005012353

Subjects--Topical Terms:
Advertising - Management
Communication in marketing
Sales promotion
Strategic planning

Dewey Class. No.: 659.19 PER

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