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Strategic advertising management

Percy, Larry

Strategic advertising management Larry Percy, Richard Elliott - 3rd ed - Oxford Oxford University Press 2009 - xviii, 424 p. : ill. (some col.) ; 25 cm

Includes bibliographical references and index

ISBN: 9780199532575

ISSN: 2008038449

Subjects--Topical Terms:
Advertising - Management
Communication in marketing
Sales promotion
Strategic planning

Dewey Class. No.: 659.1 PER

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