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Statistics in market research

Chakrapani, Chuck

Statistics in market research Chuck Chakrapani - London ; New York Arnold ; Distributed in the U.S. by Oxford University Press 2004 - x, 221 p. : ill. ; 24 cm

Includes bibliographical references and indexes

ISBN: 9780470689370

ISSN: 2004301190

Subjects--Topical Terms:
Marketing research - Statistical methods

Dewey Class. No.: 658.83015195 CHA

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