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Organizational identity in practice

Organizational identity in practice edited by Lin Lerpold... [et al. ] - London ; New York Routledge 2007 - xi, 259 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780415398398

ISSN: 2006100810

Subjects--Topical Terms:
Corporate culture
Corporate image
Corporate image - Case studies
Trademarks

Dewey Class. No.: 659.2 LER

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Organizational identity in practice

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