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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

Light, Larry

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands Larry Light and Joan Kiddon - Upper Saddle River, N.J Wharton School Pub 2009 - xx, 218 p. : ill. ; 24 cm., hpk

Includes bibliographical references and index

ISBN: 9780136043317

ISSN: 2008034733

Subjects--Topical Terms:
Brand name products - Management
Branding (Marketing) - Management
McDonald's Corporation - Case studies
Product life cycle

Dewey Class. No.: 658.827 LIG

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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

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