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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A

Services marketing : integrating customer focus across the firm Valarie A. Zeithaml ... [et al.] - 5th ed - Boston McGraw-Hill 2009 - xxiii, 708 p. : ill. ; 26 cm

Includes Index

ISBN: 9780071263931

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 ZEI

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