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Product strategy and management

Baker, Michael John

Product strategy and management Michael Baker and Susan Hart - 2nd ed - Harlow, England ; New York FT Prentice Hall 2007 - xviii, 541 p. : ill. ; 25 cm

Includes bibliographical references (p. [504]-526) and index

ISBN: 9780273694502

ISSN: 2006052549

Subjects--Topical Terms:
New products - Management - Case studies
Product management

Dewey Class. No.: 658.56 BAK

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