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Online marketing : a customer-led approach

Gay, Richard

Online marketing : a customer-led approach Richard Gay, Alan Charlesworth, Rita Esen - Oxford Oxford University Press 2007 - xv, 538 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 9780199265855

Subjects--Topical Terms:
Internet marketing

Dewey Class. No.: 658.872 GAY

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