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Managing marketing performance, 2008-2009

Meek, Helen

Managing marketing performance, 2008-2009 Helen Meek... [et al.] - Oxford ; Boston Butterworth - Heinemann c2008 - iv, 396 p. : ill. (chiefly col.) ; 25 cm

ISBN: 9780750689687

Subjects--Topical Terms:
Chartered Institute of Marketing -- Examinations -- Study guides
Marketing -- Management -- Examinations -- Study guides

Dewey Class. No.: 658.83 MEE

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Managing marketing performance, 2008-2009

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