Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
Lodish, Leonard M
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau
- Upper Saddle River, NJ Wharton School Publishing 2007
- xv, 318 p. : ill. ; 24 cm
Includes index
9788131713778
Business enterprises - Management Entrepreneurship Marketing - Management New business enterprises - Management