Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

Lodish, Leonard M

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau - Upper Saddle River, NJ Wharton School Publishing 2007 - xv, 318 p. : ill. ; 24 cm

Includes index

9788131713778


Business enterprises - Management
Entrepreneurship
Marketing - Management
New business enterprises - Management

658.8 LOD

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