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Marketing strategy : a decision-focused approach

Walker, Orville C

Marketing strategy : a decision-focused approach Orville C. Walker, Jr., John W. Mullins - 7th ed. (International edition) - New York McGraw-Hill/Irwin 2011 - xv, 352 p. : ill. ; 26 cm

Includes bibliographical references and indexes

ISBN: 9780070171466

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.802 WAL

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