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Marketing strategy : a decision-focused approach

Walker, Orville C

Marketing strategy : a decision-focused approach Orville C. Walker, Jr. ... [et al.] - 5th ed - Boston McGraw-Hill Irvin c2006 - xx, 346 p. : ill. (some col.) ; 26 cm

Includes bibliographical references and index

ISBN: 9780072961904

ISSN: 2004059292

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 WAL

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