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Marketing strategy

Marketing strategy edited by John Cadogan - Thousand Oaks, CA SAGE 2009 - 6 v. : ill. ; 25 cm

Includes bibliographical references. Content Note : v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought --v. 2. Marketing strategy processes and tools --v. 3. Marketing-mix strategies --product strategy and promotion strategy --v. 4. Marketing-mix strategies --distribution strategy and pricing strategy --v. 5. Marketing strategy organization and implementation --v. 6. Evoking and emerging issues in marketing strategy.

ISBN: 9781848601178

ISSN: 2008935275

Subjects--Topical Terms:
Marketing - Management
Marketing - Planning
Strategic planning

Dewey Class. No.: 658.83 CAD.1

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