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Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James D

Marketing ROI : the path to campaign, customer, and corporate profitability James D. Lenskold - New York McGraw-Hill 2003 - xiv, 268 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780071413633

Subjects--Topical Terms:
Capital investments - Evaluation
Profit
Rate of return

Dewey Class. No.: 658.1554 LEN

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Marketing ROI : the path to campaign, customer, and corporate profitability

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