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Marketing research : tools & techniques

Bradley, Nigel

Marketing research : tools & techniques Nigel Bradley - 2nd ed - Oxford Oxford University Press 2010 - xx, 527 p. : col. ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9780199564347

ISSN: 2009046809

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 BRA

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