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Marketing research : tools & techniques

Bradley, Nigel

Marketing research : tools & techniques Nigel Bradley - Oxford Oxford University Press c2007 - xxi, 531 p. : ill. (some col.) ; 25 cm

Includes bibliographical references and index

ISBN: 9780199281961

ISSN: 2008270460

Subjects--Topical Terms:
Marketing
Marketing research
Onderzoeksmethoden

Dewey Class. No.: 658.83 BRA

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