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Marketing research

Aaker, David A

Marketing research David A. Aaker, V. Kumar, George S. Day - 9th ed - Hoboken, NJ Wiley c2007 - xvii, 774 p. : ill. ; 27 cm

Includes bibliographical references and index

ISBN: 9788126517916

ISSN: 2006046457

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 AAK

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