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Marketing research

Luck, David Johnston

Marketing research David J. Luck, Ronald S. Rubin - 7th ed - Upper Saddle River, NJ Prentice Hall c1987 - xvii, 683 p. : ill. ; 25 cm

Rev. ed. of: Marketing research / David J. Luck... [et al.]. 6th ed. c1982. Includes bibliographical references and indexes

ISBN: 0135578280

ISSN: 86025255

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 LUC

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