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Marketing research

Aaker, David A

Marketing research David A. Aaker, V. Kumar, George S. Day - 2nd ed - Australia John Wiley & Sons Australia, Ltd c2007 - xix, 601 p. : ill. ; 27 cm

Includes bibliographical references and index

ISBN: 9780470810705

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 AAK

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