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Marketing metrics : 50+ metrics every executive should master

Farris, Paul

Marketing metrics : 50+ metrics every executive should master Paul W. Farris ... [et al.] - Upper Saddle River, N.J Wharton School Pub c2006 - xvi, 359 p. : ill. ; 25 cm

Includes bibliographical references (p. 335-337) and index

ISBN: 9788131719855

Subjects--Topical Terms:
Marketing - Mathematical models
Marketing research

Dewey Class. No.: 658.83 FAR

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Marketing metrics : 50+ metrics every executive should master

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