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Managing marketing

Palmer, Roger

Managing marketing Roger Palmer, Juanita Cockton, Graham Cooper - 1st ed - Amsterdam ; Boston, MA Elsevier/Butterworth Heinemann 2007 - xi, 380 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9780750668989

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 PAL

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