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MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money

Kaden, Robert J

MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money Robert J. Kaden, Gerald Linda and Jay Conrad Levinson - London Kogan Page Limited 2010 - xviii, 349 p. : ill. ; 25 cm

Includes index

ISBN: 9780749460723

Subjects--Topical Terms:
Marketing research
Small business - Management
Success in business

Dewey Class. No.: 658.83 KAD

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