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Marketing management : a South Asian perspective

Kotler, Philip

Marketing management : a South Asian perspective Philip Kotler, Abraham Koshy, Mithileswar Jha, Kevin Lane Keller - 13th ed - New Delhi Pearson 2009 - xlvii, 647 p. : col. ill. ; 28 cm

Includes index

ISBN: 9788131716830

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 KOT

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Marketing management : a South Asian perspective

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