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Marketing

Kerin, Roger A

Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius - 9th ed - Boston ; New Delhi McGraw-Hill/Irwin 2009 - xlvii, 742 p. ; col. ill. ; 29 cm

Includes bibliographical references (p. 673-704) and indexes

ISBN: 9780073404721

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 KER

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