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Killer brands : create and market a brand that will annihilate the competition

Lane, Frank

Killer brands : create and market a brand that will annihilate the competition Frank Lane - Avon, Mass Adams Media Corporation 2009 - xii, 211 p. ; 22 cm

Includes indexes

ISBN: 9781598691238

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 658.827 LAN

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Killer brands : create and market a brand that will annihilate the competition

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