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International marketing : analysis and strategy

Onkvisit, Sak

International marketing : analysis and strategy Sak Onkvisit and John J. Shaw - 4th ed - New York Routledge 2004 - xxiii, 594 p. : ill. ; 25 cm

Includes bibliographical references and indexes

ISBN: 9780415311328

ISSN: 2003023746

Subjects--Topical Terms:
Export marketing
Export marketing - Management

Dewey Class. No.: 658.84 ONK

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