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International business strategy : rethinking the foundations of global corporate success

Verbeke, Alain

International business strategy : rethinking the foundations of global corporate success Alain Verbeke - Cambridge Cambridge University Press 2009 - xxiii, 481 p. ; 26 cm

Includes index

ISBN: 9780521681117

ISSN: 2009275903

Subjects--Topical Terms:
International business enterprises - Management
International business enterprises - Management - Case studies
Strategic planning
Strategic planning - Case studies

Dewey Class. No.: 658.049 VER

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