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Integrated marketing communications

Chetty, William

Integrated marketing communications William Chetty, Nigel Barker and Terence A. Shimp - Australia Thomson 2008 - xx, 471 p. : ill. ; 26 cm

Includes Index

ISBN: 9780170120081

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.802 CHi

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