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Integrated branding : becoming brand-driven through company-wide action

LePla, F. Joseph

Integrated branding : becoming brand-driven through company-wide action F. Joseph LePla & Lynn M. Parker - Rev. ed - London ; Sterling, VA Kogan Page 2002 - xiv, 299 p. : ill. ; 24 cm

Includes bibliographical references (p. [285]-287) and index

ISBN: 9780749437206

ISSN: 2003265399

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 658.827 LEP

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Integrated branding : becoming brand-driven through company-wide action

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